Case Study: Spotify

 

Company Background

Spotify is a famous and popular music company which provide digital music, podcast and video services to customers. They give customers the access to thousands of songs and other content from creators all around the world (Spotify, 2022 - a).

Since the company was launched in 2008, it transformed music listening. They find, handle and share over 80 million tracks, including over 4 million podcast titles free of charge, or upgrade to Premium account to get access to exclusive features for music, which includes the good sound quality, offline and ad-free music listening experience. They are now the most popular audio streaming subscription service in the world. They now have 433m users, in which there are 188m subscribers in 183 markets (Spotify, 2022 - b).

In this report, we would like to analysis this company to understand the digital marketing industry and to find out some recommendations of what elements of digital marketing would be most suitable to meet the digital marketing objectives of this company.

Digital Marketing Environment

 

A Successful Story: Lay’s

In this report, I would like to introduce a successful case which promote their brand with digital marketing strategy received good results and build up a very good impact within the audience.

Lay’s is a chips company with a long history of more than 70 years, specializing in producing potato chips (Lay's, 2022). Her parent company is PepsiCo. If you like Chips, you should hear of her name.

In 2019, Lay’s initiated a campaign “Smil Deke Dekho” in the market. In this campaign, Lay’s would like to deliver the flavor’s story of the brand in a meaningful way, all at the back of a simple insight — smiles lead to connections and Lay's brings a smile to consumers faces. This new Lay’s packaging uses six different smiles that includes different moods and emotions apply to its different flavours. This brand strategy to connected with their audience and customers across various social platforms (TikTok, Instagram, YouTube, TVC and so on) to deliver awareness for the new packaging. This campaign received tremendous success and influence. This campaign generated more than 5 billion impressions and 10,000+ UGC in three days (Buzz in Content, 2022).

A good idea accompany with good platforms usually could deliver a good result. Nowadays, we can use various social platforms to deliver our brand and market it in a more massive ways and influent more audiences and customers.

Current Digital Marketing News

 Current Digital Marketing

Latest Digital Marketing News 💫💫💫

• The E-commerce Germany Awards 2022 Winners Announced!

The most well-known e-commerce awards ceremonies of Germany is the E-commerce Germany Awards. The ceremony was took place in May this year in Berlin. The winners of the coveted trophies were announced at a star-studded event, attended by some of the biggest names in the German ecommerce industry. Visit eGA for more details.

• TikTok plan to ‘democratise’ the creator space with its newest ad products

TikTok has created an ad product. This product is created to help to "democratise" the creator space. Visit Compaign for more details.

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Digital Marketing Vedio

Digital Marketing Vedio 

Here below are listed some company websites for making vedios on for digial marketing:

Vimeo

Pexels

Company Background and Introduction

Hi Marketing

We are a digital marketing agency. We provide professonal digital marketing consultation companies from various area. As using internet are very populars among peoples, digital marketing is a critical element in a company's development. And nowadays, peoples are using smart phones most of the time for their entertainment, shopping, communication and so on. Digital marketing are playing a more and more important role under this circumstance.