Company
Background
Spotify is a famous and popular music company which
provide digital music, podcast and video services to customers. They give
customers the access to thousands of songs and other content from creators all
around the world (Spotify, 2022 - a).
Since the company was launched in 2008, it transformed
music listening. They find, handle and share over 80 million tracks, including
over 4 million podcast titles free of charge, or upgrade to Premium account to
get access to exclusive features for music, which includes the good sound
quality, offline and ad-free music listening experience. They are now the most
popular audio streaming subscription service in the world. They now have 433m
users, in which there are 188m subscribers in 183 markets (Spotify, 2022 - b).
In this report, we would like to analysis this company
to understand the digital marketing industry and to find out some
recommendations of what elements of digital marketing would be most suitable to
meet the digital marketing objectives of this company.
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